Big Data for Customer With Benefit Or Risk ?

Big Data Driving Customer Shopping

Big data can be leveraged to improve the customer’s shopping experience. The retailer’s most popular items can be merchandised to stand out to shoppers in the store. For me, I am an online shopper, when I used sort by button, I can chose to newest, or most popular item to the first review. And items can be recommended to me based on my previous purchases. Sometimes, I can receive their email based on what I am putting in their shopping cart. The big data help retailers offer best shopping experiences to the customers which I like it.

Big Data Loss of security

But on the other side, big data easy to loss of online transaction and security of account. Because it is a easy to tracking customer record. A security breach can result in theft, fraud, fines, and reputational loss. Many companies today need to manage their data to minimize their risk, that involves regulatory standard, retention schedules that up to data.

We can make decisions based on data, it is very common for all of us, but it is not easy. Because using data is actually part of the scientific method, and the scientific method requires experiments. 

5 Stars Amazing Bluesmart Carry-On Luggage

Bluesmart is a high-quality carry-on suitcase that you can control from your phone. From the app you can lock and unlock it, weigh it, track its location, you can also charge your phone 6 times with battery. It is an amazing idea to help people like me struggled with carry-on luggage that’s too heavy, or track its location when I missing my luggage in airport somewhere.

Bluesmart has a built-in digital scale so you can find out its weight and whether it’s approved by the airline.

you will receive alerts when you are separated from your Bluesmart. You can also locate your Bluesmart with a proximity heat map and receive a reminder of the last recorded location. 

If you ever lose your Bluesmart (how dare you!) or if gets “re-routed”, the Bluesmart Network will help you track the location of your suitcase.

You can lock the suitcase from your smartphone and it will automatically lock itself when separated from you. Also it will notify you if anyone tries to open it and you can share access with people you trust.

Bluesmart using advertising platform to introduce their product to digital users. Their advertising strategy include:

-     -Campaign by contribute Bluesmart, pay $1-$5000 dollars join their activity, and share with others, you will get your gift such as t-shirt, 100off coupon, trip to china to visit their manufacturing partners.I think Each activity attract customers to join with their group, and want to share with their friends to make more and more people interested in their products.

      -Advertising videos shows 3 minutes

They translate the message to the people who have same situation with the carry-on luggage in the airport.

-     -Tell people why the team need their support, explain their risks and challenges in the new market.

-They Use story advertising method to let the people join in and support them.

-     -Use social networks as facebook, Twitter, Youtube, Website

They use useful social network to extend their products and get feedback from the customer or potential customer who interested in their product. 

But I do think they need to improve their online advertising,

-Their video advertisement is too long, they need to cut down to 10-30 seconds video advertising. Otherwise, not only use one platform to sell it.

-Consider to use Amazon or any other electronic platform to open more market to this product.

-Choose on some special date to promote it, such as black Friday

-Upload more user reviews on the platform, give potential customer 2-3 times trial in the first month

I hope they can successfully sell this amazing product in the market, make more people feel easy and less trouble in the airport with their luggage. 

Relationship And Social Media Are Both Important

After reading the two articles of To Keep Your Customer, Keep It Simple and Riding The Hashtag In Social Media Marketing. I totally agree with start on simplicity strategies make full use of information to consumers and to direct them to make a decision. And then building trusting information gathered focus on adviser’s decision criteria and brand usage to them. Finally give less choice options to the customer. If I was a customer, I would like to choose a brand which can give me these three steps impression. On the other side, I do think social media on marketing is also important, especially the marketers offer special service to attract customers before the customers buy their products.

Today, I think customer relationships are more important than focus hype, because marketing hype or advertisement hype is not useful for the customer to buy products, even they ignore much more information about one product, they don’t want to make a difficult decision from too many choices, and they can’t easily to trust a brand. So Today’s marketing should focus on customer relationship which using customer service and quality of service as benchmarks in marketing activities, it is designed to develop strong connections with customers by providing them with information directly fits to their needs and interests and by communication with them.

There is a brand can be keep things simple and still have a relationship with the customer, for example my favorite shopping online brand named POLYVORE, it provide the platform to the customer and me, we can show our clothes style to others, and share with other people. POLYVORE use this way understand our taste and what kind of fashion we like it, this is a good way to build a good relationship with the customer, driving their interested and let them trusting the website firstly. And then pushing us into the other platform which is shop site, I can find each style clothes I like it with the links on this website, and I can buy it with simple information that website provide, customers and I don’t need to make difficult decision from so many options.

If I was the marketer, basically I will build a good relationship with my customer by give them free advisement or make them as my follower to let them trust me. And then provide them the mostly useful information to them, keep the information simply only give them 2 or 3 choice, but driving and helping them to make a decision on an easy way.  

VolunteerMatch Apps Match Your New Life

Firstly, I like VolunteerMatch app’s aesthetic design, the frame color is grey which is simple, especially I like their logo has 5 different hand which are mean help each other, provide the aesthetic a little colorful.

VolunteerMatch App lists several programs that claim to find local charities where people can donate their time. VolunteerMatch App stands as one of the few that’s still up to data. Its database collects everything from neighborhood events that need a few extra hands to job listings at nonprofit organizations.

As a user,  the app access my GPS location so I can view volunteer opportunities nearest to my address. Or simply type in a zip code to find listings in specific areas. After I register their account, I can add  my favorite ways to volunteer, keep a history and post listings to my social networks.

Also I can see some of the volunteer lists has someone’s review to talk about their work experience.I think VolunteerMatch app is useful, give me the chance to know where I can to be a volunteer near my home. It is easy to navigate, because the function is not too much. But I think if they can update more reviews from the past volunteers, that would be good to new volunteer to involved. Also they need to update more pictures on the lists, that can give us vision and we would like to join in. They have enough search information, even we can share volunteer listing information to our friends through facebook or twitter, that is a good way to social media marketing. But they need to improve to keep the customer engaged with this brand. Someone care to download it, because use mobile app is quickly to review, easy to search and use it, better than the computer. And we can search it on any time if we have cell phone.

The app’s user interface is not overly impressive, but it’s the app’s purpose that makes it a good option for anyone looking to give back. I would like register their account and looking for the volunteer position that match with me, but i would like to suggest them to improved their mobile app to be better such as reviews and pictures, that would be helpful to attract more potential people join their group. 

Why People Choose Greenpeace

Greenpeace’s vision is that the researching new solutions and alternate approaches will lead to a green and peaceful future. Specifically, they want to protect the oceans, ancient forests, get rid of fossil fuels and work towards complete reliance on natural resources and their protection.

As a user, when I clicked on GREENPEACE website, their online platform gives me impression as environmental and fresh. They use green color as their frame color which makes me feel clean and easy to read their content.

Regarding the content, I would like to know more about their activates, through their content “what we do”, GREENPEACE brought out effective campaign video to commemorate the two-year anniversary of their “Save the Arctic” campaign that targeted Shell’s drilling in the Arctic.

                  

Otherwise, they did a very good job explaining how our Internet usage consumes so much energy. Out computers and mobile devices is only the tip of the iceberg. The real burden is in the massive data centers around the world that form the “guts” of the Internet. For example, I always use Amazon shopping each week, and I don't know how much energy I waste. After I enter the Greenpeace and read their article, I know I need to protect our energy by step. 

            

And then I read their update blog and feel everyone in their group has optimism for the future of the environmental movement. I would like to be a volunteer to join, because I feel crushed by the mass of society and to feel powerless and impotent to make any sort of meaningful change.I learnt a lot about Greenpeace the organization. They were political activists and largely connected with the new age movement. I greatly agree with the ideas of being independent of government and company founding, being a non-profit organization.

In conclusion, even though their website design was simple, but their content give me a good memory with user experience. Greenpeace give customer power would like join, has ability to change customer behavior and attract them do donate money to help our environment. For me, after to be a user, I would like to be a volunteer with their group to protect our environment.  

Jo Malone Brand

Jo Malone brand has engaged me with her story, as a child, Jo Malone would make her own perfumes with flowers from the garden and grated Camay soap. She worked as a florist and gave facials in her kitchen at night. It was when she met her husband Gary at the age of 19 that heir business, featuring her handmade scents and products, took off. She gave her Nutmeg and Ginger Bath Oil as a thank you to her clients and the orders began to flood in. The brand’s signature cream packaging with black edging remains iconic today.

 

Each Jo Malone fragrance is inspired by a real moment. A richly narrative experience was designed to inspire individuality and self-expression in much the same way the Jo Malone collection does with scent.

Jo Malone engaged me because Jo Malone boutiques and counters offer fragrance combining consultations to help me customize my own personalized scent through mixing or through layering the various scent products they offer.

Many women buy the same fragrance, but Jo Malone gave the customers something really special, and really memorable. Fragrances like individual scent makes customer able to be customized into their own unique scent. They did a really good job on the special gift to the woman or girls.

In my opinion, Jo Malone might fall short by their advertising; they did less advertising for their marketing. They should post more advertisement on the TV or fashion magazine to open much more marketing in the world.  

   

Jo Malone using the digital tools by emails to engage me, when I opened my emails, I can see their new product line video, also they sent the sample to my home which I can try their new fragrance or new product line.

 

I have not use blog for many years since in 2007, and  I feel so exciting  have this chance to create a new blog. I would like to share my life and interesting things by this blog.

I come from China and studied in Cal Poly Pomona University in Los Angeles. My undergraduate major is hotel managerment. I choose to change my major to marketing, because I want to learn something different, otherwise I really want to open a dessert store by myself in China.So I want to learn how to use digital market to achieve business objectives, and how to establish websites, email and anayltias, as well as emerging trends.

Just moved to Rooselvet island this week, really like this new place and enjoy every beautyful night.