Relationship And Social Media Are Both Important

After reading the two articles of To Keep Your Customer, Keep It Simple and Riding The Hashtag In Social Media Marketing. I totally agree with start on simplicity strategies make full use of information to consumers and to direct them to make a decision. And then building trusting information gathered focus on adviser’s decision criteria and brand usage to them. Finally give less choice options to the customer. If I was a customer, I would like to choose a brand which can give me these three steps impression. On the other side, I do think social media on marketing is also important, especially the marketers offer special service to attract customers before the customers buy their products.

Today, I think customer relationships are more important than focus hype, because marketing hype or advertisement hype is not useful for the customer to buy products, even they ignore much more information about one product, they don’t want to make a difficult decision from too many choices, and they can’t easily to trust a brand. So Today’s marketing should focus on customer relationship which using customer service and quality of service as benchmarks in marketing activities, it is designed to develop strong connections with customers by providing them with information directly fits to their needs and interests and by communication with them.

There is a brand can be keep things simple and still have a relationship with the customer, for example my favorite shopping online brand named POLYVORE, it provide the platform to the customer and me, we can show our clothes style to others, and share with other people. POLYVORE use this way understand our taste and what kind of fashion we like it, this is a good way to build a good relationship with the customer, driving their interested and let them trusting the website firstly. And then pushing us into the other platform which is shop site, I can find each style clothes I like it with the links on this website, and I can buy it with simple information that website provide, customers and I don’t need to make difficult decision from so many options.

If I was the marketer, basically I will build a good relationship with my customer by give them free advisement or make them as my follower to let them trust me. And then provide them the mostly useful information to them, keep the information simply only give them 2 or 3 choice, but driving and helping them to make a decision on an easy way.