5 Stars Amazing Bluesmart Carry-On Luggage

Bluesmart is a high-quality carry-on suitcase that you can control from your phone. From the app you can lock and unlock it, weigh it, track its location, you can also charge your phone 6 times with battery. It is an amazing idea to help people like me struggled with carry-on luggage that’s too heavy, or track its location when I missing my luggage in airport somewhere.

Bluesmart has a built-in digital scale so you can find out its weight and whether it’s approved by the airline.

you will receive alerts when you are separated from your Bluesmart. You can also locate your Bluesmart with a proximity heat map and receive a reminder of the last recorded location. 

If you ever lose your Bluesmart (how dare you!) or if gets “re-routed”, the Bluesmart Network will help you track the location of your suitcase.

You can lock the suitcase from your smartphone and it will automatically lock itself when separated from you. Also it will notify you if anyone tries to open it and you can share access with people you trust.

Bluesmart using advertising platform to introduce their product to digital users. Their advertising strategy include:

-     -Campaign by contribute Bluesmart, pay $1-$5000 dollars join their activity, and share with others, you will get your gift such as t-shirt, 100off coupon, trip to china to visit their manufacturing partners.I think Each activity attract customers to join with their group, and want to share with their friends to make more and more people interested in their products.

      -Advertising videos shows 3 minutes

They translate the message to the people who have same situation with the carry-on luggage in the airport.

-     -Tell people why the team need their support, explain their risks and challenges in the new market.

-They Use story advertising method to let the people join in and support them.

-     -Use social networks as facebook, Twitter, Youtube, Website

They use useful social network to extend their products and get feedback from the customer or potential customer who interested in their product. 

But I do think they need to improve their online advertising,

-Their video advertisement is too long, they need to cut down to 10-30 seconds video advertising. Otherwise, not only use one platform to sell it.

-Consider to use Amazon or any other electronic platform to open more market to this product.

-Choose on some special date to promote it, such as black Friday

-Upload more user reviews on the platform, give potential customer 2-3 times trial in the first month

I hope they can successfully sell this amazing product in the market, make more people feel easy and less trouble in the airport with their luggage.