I Like Uber In NYC

I lived in New York for one year, many times I stand on a street corner and raise my hand , wait long time but no taxi pick me up. And one day, my friend recommend me Uber apps to call a Uber driver. I can't live without Uber now.



In my opinion, Uber thrown out the traditional methods of ordering a taxi and provide a conveient process that save my time and money. I don't even need cash or card, because I can pay for it by my phone.










I've waited around 20-30 mins for a cab that never show up, but Uber thrives on those problems. When I order an Uber, not only it will show up, but I can see how far away the car is, and how to contact with the driver directly. If the driver can't come to my way, they will call me directly and say sorry to me. I feel peace of mind and comfortable.








I've met cab driver who was rude, not nice person. But Uber drivers are alway nice, and smileing to me. And we can write a review to the Uber driver, and other people can share and see the reviews when they call this Uber driver.
Moreover, the traditional taxi has a government-run pricing plan that must be followed. Then it is up to the rider to figure out the tip. But Uber takes car of all that is still less expensive, it is cheaper than the regular taxi when I paid, and that includes tips.









And I heard that Uber is dabbling with ecommerce with a test offering called Corner Store in Washington, that lets customer order toothpaste allergy medicine and more than 100 other items via its app, then get them delivered by Uber drivers. I would like to use this service as soon as possible in new york.

4 Ecommerce Business Models

Business-to-Consumer
Ecommerce is  a business selling something through an online platform to a consumer, also known as business-to-consumer (B2C). The most widely known ecommerce businesses, such as Wal-Mart.com, Target.com, etc., are ones where a retailer sells directly to a consumer.

For example, Twitter provide online environment where people with similar interests can transact, share content and communicate. And they get revenue from typically hybrid, combining advertising, subscriptions, sales, transaction fees, and affiliate fees. 

Business to Business

Business-to-business (B2B) refers to a business selling directly to another business the goods or services that are used by the recipient to power their business. Wholesalers, such as parts of AliBaba’s model or manufacturers of original products, will typically sell B2B. 

Alibaba provides to people everywhere access to the Chinese supply chain. It opens up the world of international suppliers to people. And Alibaba has so many world’s manufacturing assets. The majority of Alibaba’s revenue comes from its consumer, such as AliExpress, Tmall, and Taobao. 

Consumer-to-Business

In a consumer-to-business (C2B) model, consumers sell products and services to businesses, instead of the other way around. For example, the consumers could list jobs or products they want and businesses compete. Or, a business could have a site where consumers can sell them things that they need.

Priceline.com is an example of a C2B e-business model. The website allows customers to bid for tickets and offer their own prices. 

Consumer-to-Consumer
In a consumer-to-consumer (C2C) model, the ecommerce website serves to facilitate the transaction between two consumers. 

Auction sites such as eBay,specifically when items are sold by individuals, rather than businesses listing products for auction 

Amazon Ecommerce

I've been using Amazon since 2007. I have bought a lot of items form Amazon. Because Amazon knows how to optimization E-Commerce. As consumers, we want more personalized shopping experience, and Amazon delivers. Their on-site recommendations get better and every product recommended that interests me. Also there are the personalized emails based on items you have looked it. For example, I went online to scope out some books, Amazon showed me some similar products or discount with one of the product. They know what I want and give me respond very quickly. 

Buying product is quick and simple, if I already logged in and using 1-click ordering. Amazon speed wins other sites which slow and complex shopping carts. And whenever you log in your Amazon account, your cart with any items you previously added are there, it is convince to consumers comac back later check out.

Amazon offer Prime on the site and Amazon Prime members will receive the FREE Two-Day Shipping they've come to love. It's a great way to build brand loyalty and help increase conversion.
And they start to offer ONE-HOUR Delivery for Prime members in most Manhattan.

Amazon is fantastic on the cross-sell, it is very important E-commerce strategy for increasing average order value. On Amazon site we can see each product for sale includes customers who bought this items also bought section or customers who bought this also viewed section. They providing images of relevant products is helpful. 

Groupon Responsive Design

Groupon has overhauled the design of its website and updated its iphone, ipad and Android mobile apps with new features to make it easier for customers to browse deals and zoom in on what customer interested in. Their sites use a handful of design principles to capture a potential customer’s attention and influence them to hit the big buy button and splash the cash on some impulse buy.

(http://webdesign.tutsplus.com/articles/analyzing-groupons-design-why-so-many-buy-in--webdesign-2818)

Online shopping is growing globally, Groupon build up their services to accommodate people from different countries by publishing their website in few languages.

Groupon using a responsive web design to allow web visitors to access the same site and content no matter what kind of device they are using. Look at their website, their neat site makes shopping easily. Their responsive design providing much better user experience, users will be able to see a functionally and aesthetically adjusted version of the website on every device they use.

The Groupon responsive design focus on making it more convenient to travel around with Groupon. They provide better user experience, their search bars is placed at the top of every screen, and the ipad app also gets a new personalized homepage. Otherwise, the Groupon app now automatically detects when a user changes location, and Groupon sends a notification to local deals. Moreover, they provide applicable only for ipad customers, save their favorite deals under their account, it is easy and quick to selecing the deal. 

5 Important Things For Digital Strategy

https://magic.piktochart.com/output/3631777-untitled-infographic

Storytelling Is Future Of Digital Marketing

According to Artical  Digiital Storytelling Strategy from Columbia Business School
"Storytelling has always been central to human experience , the way businesses need to tell stories is changing. Digital Storytelling Strategy is designed for executives of all levels who want to understand what immersive digital storytelling is and how to leverage its potential.Whether your field is brand marketing, corporate strategy, or media and entertainment, this high-level, one-day seminar will help you understand the digital media ecosystem and gain the expertise you need to communicate effectively within it."( http://www8.gsb.columbia.edu/execed/program-pages/details/831/DSS) 

Learn From News Media Challenges

McKinsey’s research shows mobile devices continue to capture a larger share of consumer time. In the US, mobile phone use grew 14 percent each year from 2008 to 2011, while the use of other major electronics platforms such as TV and personal computers has largely remained flat. Also, mobile phone use is growing, but the amount of time consumers spend just talking.

I totally agree with the social device challenge, because most of us behave like “stalkers” on social media networks, observing and obsessing over people, places, and things that are important to us. We check our social apps multiple times per day to see what our friends are eating for lunch and, more important, who our friends are hanging out with.

McKinsey’s research also shows that social networks have become important points of entry to news consumption. Likewise, consumers increasingly use social networks to stay up to date on news and general trends. They rely on them to take advantage of deals and learn about products and services.

A lot of adults use social networking sites to read news, because social media sites have become a key component of how many news organization today, and old-media like printed editions to decline. Social media sites are turning news a way of attracting more eyeballs to improve their own ad business. For example, Facebook, the world’s largest social network, is also the biggest in the U.S. when it comes to reading new. For me, I always use Facebook every date to reading news. 

In my opinion, the content should provide value to the audience like us. Many business will simply copy the information from industry competitors. I like the high-quality content that will connect with me to reading, keep paragraphs to 4-5 sentences so that the content doesn't appear overwhelming. Also post pictures that will break up the text and retain my attention.