Amazon Ecommerce

I've been using Amazon since 2007. I have bought a lot of items form Amazon. Because Amazon knows how to optimization E-Commerce. As consumers, we want more personalized shopping experience, and Amazon delivers. Their on-site recommendations get better and every product recommended that interests me. Also there are the personalized emails based on items you have looked it. For example, I went online to scope out some books, Amazon showed me some similar products or discount with one of the product. They know what I want and give me respond very quickly. 

Buying product is quick and simple, if I already logged in and using 1-click ordering. Amazon speed wins other sites which slow and complex shopping carts. And whenever you log in your Amazon account, your cart with any items you previously added are there, it is convince to consumers comac back later check out.

Amazon offer Prime on the site and Amazon Prime members will receive the FREE Two-Day Shipping they've come to love. It's a great way to build brand loyalty and help increase conversion.
And they start to offer ONE-HOUR Delivery for Prime members in most Manhattan.

Amazon is fantastic on the cross-sell, it is very important E-commerce strategy for increasing average order value. On Amazon site we can see each product for sale includes customers who bought this items also bought section or customers who bought this also viewed section. They providing images of relevant products is helpful.