Groupon Responsive Design

Groupon has overhauled the design of its website and updated its iphone, ipad and Android mobile apps with new features to make it easier for customers to browse deals and zoom in on what customer interested in. Their sites use a handful of design principles to capture a potential customer’s attention and influence them to hit the big buy button and splash the cash on some impulse buy.

(http://webdesign.tutsplus.com/articles/analyzing-groupons-design-why-so-many-buy-in--webdesign-2818)

Online shopping is growing globally, Groupon build up their services to accommodate people from different countries by publishing their website in few languages.

Groupon using a responsive web design to allow web visitors to access the same site and content no matter what kind of device they are using. Look at their website, their neat site makes shopping easily. Their responsive design providing much better user experience, users will be able to see a functionally and aesthetically adjusted version of the website on every device they use.

The Groupon responsive design focus on making it more convenient to travel around with Groupon. They provide better user experience, their search bars is placed at the top of every screen, and the ipad app also gets a new personalized homepage. Otherwise, the Groupon app now automatically detects when a user changes location, and Groupon sends a notification to local deals. Moreover, they provide applicable only for ipad customers, save their favorite deals under their account, it is easy and quick to selecing the deal.