Tips To Avoid Shopping Cart Abandonment

Clearly shopping cart abandonment is a big problom to retails. According to Statistia there are 14 main resons why shoppers abandon their cars.

Based on my online shopping experiences, presented with unexpected costs is main reason for me to leave without chekcout. 

Sometimes I've just spent the half an hour at online store picking up my clothes. When I approach the checkout the system announces my total, followed by tax, extra hidden will let me down,  I might think about other steore without these hidden fees or cancle my order if free shipping is not offered. 

Another reason is website crashed or was too slow. 

When I was trying to buy my shoes, I got through the ordering process, clicked submit and I came up with a little screen that said 'sorry there's been aliggle glithch in our system,", I have to choose another online store bought the sames shoes instead. 

So here is some tips to avoid shopping cart abandonment: 

(1) Show Images to customer 

Some websites display a tiny photo image in the cart, and shows me  a stock photo rather than only text to describe what I am buying, I may wonder if my order is correct. Show me images can confidently quickly to check out. 

(2) offer free shipping and avoid registrations

I more likely to shopping with online retails who offer free shipping. So provide  free shipping service would be better. Otherwise, cut down the difficult process such as being foced to register when I want to check out as easy way. 

(3)Email Recovery

 Another way to get me back to the online store to complete my order is throug email. They setup personalized emails that sent to me if I don't complete my purchase. 

(4)Ad Retargeting

Retargeting works by keeping track of my visit site and displaying their ads to me. That is a useful way to retarget me to go back shopping , when I saw my previous interesting itesm as ads on another webiste, I would like to accept the ads and might be go back to purchase. 

I Like Uber In NYC

I lived in New York for one year, many times I stand on a street corner and raise my hand , wait long time but no taxi pick me up. And one day, my friend recommend me Uber apps to call a Uber driver. I can't live without Uber now.



In my opinion, Uber thrown out the traditional methods of ordering a taxi and provide a conveient process that save my time and money. I don't even need cash or card, because I can pay for it by my phone.










I've waited around 20-30 mins for a cab that never show up, but Uber thrives on those problems. When I order an Uber, not only it will show up, but I can see how far away the car is, and how to contact with the driver directly. If the driver can't come to my way, they will call me directly and say sorry to me. I feel peace of mind and comfortable.








I've met cab driver who was rude, not nice person. But Uber drivers are alway nice, and smileing to me. And we can write a review to the Uber driver, and other people can share and see the reviews when they call this Uber driver.
Moreover, the traditional taxi has a government-run pricing plan that must be followed. Then it is up to the rider to figure out the tip. But Uber takes car of all that is still less expensive, it is cheaper than the regular taxi when I paid, and that includes tips.









And I heard that Uber is dabbling with ecommerce with a test offering called Corner Store in Washington, that lets customer order toothpaste allergy medicine and more than 100 other items via its app, then get them delivered by Uber drivers. I would like to use this service as soon as possible in new york.

4 Ecommerce Business Models

Business-to-Consumer
Ecommerce is  a business selling something through an online platform to a consumer, also known as business-to-consumer (B2C). The most widely known ecommerce businesses, such as Wal-Mart.com, Target.com, etc., are ones where a retailer sells directly to a consumer.

For example, Twitter provide online environment where people with similar interests can transact, share content and communicate. And they get revenue from typically hybrid, combining advertising, subscriptions, sales, transaction fees, and affiliate fees. 

Business to Business

Business-to-business (B2B) refers to a business selling directly to another business the goods or services that are used by the recipient to power their business. Wholesalers, such as parts of AliBaba’s model or manufacturers of original products, will typically sell B2B. 

Alibaba provides to people everywhere access to the Chinese supply chain. It opens up the world of international suppliers to people. And Alibaba has so many world’s manufacturing assets. The majority of Alibaba’s revenue comes from its consumer, such as AliExpress, Tmall, and Taobao. 

Consumer-to-Business

In a consumer-to-business (C2B) model, consumers sell products and services to businesses, instead of the other way around. For example, the consumers could list jobs or products they want and businesses compete. Or, a business could have a site where consumers can sell them things that they need.

Priceline.com is an example of a C2B e-business model. The website allows customers to bid for tickets and offer their own prices. 

Consumer-to-Consumer
In a consumer-to-consumer (C2C) model, the ecommerce website serves to facilitate the transaction between two consumers. 

Auction sites such as eBay,specifically when items are sold by individuals, rather than businesses listing products for auction 

Amazon Ecommerce

I've been using Amazon since 2007. I have bought a lot of items form Amazon. Because Amazon knows how to optimization E-Commerce. As consumers, we want more personalized shopping experience, and Amazon delivers. Their on-site recommendations get better and every product recommended that interests me. Also there are the personalized emails based on items you have looked it. For example, I went online to scope out some books, Amazon showed me some similar products or discount with one of the product. They know what I want and give me respond very quickly. 

Buying product is quick and simple, if I already logged in and using 1-click ordering. Amazon speed wins other sites which slow and complex shopping carts. And whenever you log in your Amazon account, your cart with any items you previously added are there, it is convince to consumers comac back later check out.

Amazon offer Prime on the site and Amazon Prime members will receive the FREE Two-Day Shipping they've come to love. It's a great way to build brand loyalty and help increase conversion.
And they start to offer ONE-HOUR Delivery for Prime members in most Manhattan.

Amazon is fantastic on the cross-sell, it is very important E-commerce strategy for increasing average order value. On Amazon site we can see each product for sale includes customers who bought this items also bought section or customers who bought this also viewed section. They providing images of relevant products is helpful. 

Groupon Responsive Design

Groupon has overhauled the design of its website and updated its iphone, ipad and Android mobile apps with new features to make it easier for customers to browse deals and zoom in on what customer interested in. Their sites use a handful of design principles to capture a potential customer’s attention and influence them to hit the big buy button and splash the cash on some impulse buy.

(http://webdesign.tutsplus.com/articles/analyzing-groupons-design-why-so-many-buy-in--webdesign-2818)

Online shopping is growing globally, Groupon build up their services to accommodate people from different countries by publishing their website in few languages.

Groupon using a responsive web design to allow web visitors to access the same site and content no matter what kind of device they are using. Look at their website, their neat site makes shopping easily. Their responsive design providing much better user experience, users will be able to see a functionally and aesthetically adjusted version of the website on every device they use.

The Groupon responsive design focus on making it more convenient to travel around with Groupon. They provide better user experience, their search bars is placed at the top of every screen, and the ipad app also gets a new personalized homepage. Otherwise, the Groupon app now automatically detects when a user changes location, and Groupon sends a notification to local deals. Moreover, they provide applicable only for ipad customers, save their favorite deals under their account, it is easy and quick to selecing the deal.