Taco Bell Mobile Advertising

Mobile is growing faster than all other digital advertising format in the united states, more and more business realize the need for mobile advertising. I think mobile advertising successful and extremely appealing is targeting. Most companies in the ad tech industry give advertisers the ability to target users based on location. 

Taco Bell company has previously seen mobile success by employing one excellent strategy, they give users special offers and make it easy for them to redeem. They make creativity for awesome ads, give customers an easy way to get what they want. 

Taco Bell ran a mobile ad campaign promoting with their "Happier Hour". The visual advertised a $1 drink specialty that was available from 2-5 pm. It also included a variety of ways to keep a user on track with actually participating in the offer. In the ad, customer could choose to have Taco Bell remind at the start of Happeri Hour which is adding it to calender app, remind when they were physically nearby a Taco Bell, or share the information with a friend by sending them a special GIF to join for happier hour. 

I think Taco Bell Mobile Advertising driving consumers to its locations via mobile initiative that promotes the company's campaign. Taco Bell has used mobile advertising increase their company awareness.This mobile ad may seem simple, but it elevates a number of new ways for a user to activate on stay on top of the offer. Also it is call to action and attractive special offer way for consumers to engage with clear reminders. Moreover, this mobile advertising campaign uses the phone's reminder to set alerts and allows for download as well as proximity alerts when a consumer gets close to a Taco Bell location.