B2B Succeed On The Social Networks

I know a lot of popular social networks such as LinkedIn, Twitter, Facebook, YouTube, and Pinterest. As a marketer, I always wondering which social network should B2B business pay attention to, and I think it depends on which social networks our audiences use. For example, if our target audience would like to use LinkedIn, and LinkedIn is more effective for lead generation than Facebook and Twitter. Because LinkedIn provides the most transition into social media for many B2B organizations, and this is the reason for LinkedIn more professional.

 LinkedIn's Newsfeed become a content delivery tools for B2B, and LinkedIn has numerous features can help B2B connect with people to make purchasing decision and critical recommendations.

Otherwise, LinkedIn provides dedicated tabs on the company page which can promote their products and services, company can create different variations of the tabs and targeting them to different buyer personas.

Moreover, If our company managing a group on LinkedIn, we can established a group for our company trade, and then send emails to those group members to promoting our latest marketing initiatives. Because LinkedIn allow company send email per week to group.

Plus B2B company can use LinkedIn answers to improve marketing, that is a place for people to ask and answer questions, which provides for great thought leadership opportunity and make network with industry influence. Company can promote own content when answering other's question, use the questions people commonly ask as topic fodder for your company website or blog.

Entertainment Industry Trend By Kids App

Google launched YouTube Kids app in this year, this app is designed for kids dive into a world of discovery, learning, and entertainment. Kids can enjoy favorites like Sesame Street, Thomas & Friends, plus anything else they are interested such as music, gaming, science, crafts, and more. It also allows parents to set a timer on how long kids can view videos, to turn off the search functions so kids can only see videols on the home screen.

I tried to download this app, and play a while. The app itself is basically just regular YouTube, but with a kid friendly skin . There are four categories which are shows, musics, learning, and explore. Unlike regular YouTube, you don't really need to log in and it doesn't tracks activity.

As a user, it shows paid kids televesion program and it includes popular shows such as dreamworks TV, Jim Henson TV and others. But there are no limites on the amount of advertising to kids, for example, a video of disney's fronzen inside advertisement with McDonald's and Sprite, it seems like commerical content on kid's programming.

YouTube released a statement  saying: "When developing YouTube Kids, we consulted with numerous partners and child advocacy and privacy groups. We are always open to feedback on ways to improve the app."

Other than that, the YouTube Kids app is a rather good first attempt and Google will improve it as times goes on.

Taco Bell Mobile Advertising

Mobile is growing faster than all other digital advertising format in the united states, more and more business realize the need for mobile advertising. I think mobile advertising successful and extremely appealing is targeting. Most companies in the ad tech industry give advertisers the ability to target users based on location. 

Taco Bell company has previously seen mobile success by employing one excellent strategy, they give users special offers and make it easy for them to redeem. They make creativity for awesome ads, give customers an easy way to get what they want. 

Taco Bell ran a mobile ad campaign promoting with their "Happier Hour". The visual advertised a $1 drink specialty that was available from 2-5 pm. It also included a variety of ways to keep a user on track with actually participating in the offer. In the ad, customer could choose to have Taco Bell remind at the start of Happeri Hour which is adding it to calender app, remind when they were physically nearby a Taco Bell, or share the information with a friend by sending them a special GIF to join for happier hour. 

I think Taco Bell Mobile Advertising driving consumers to its locations via mobile initiative that promotes the company's campaign. Taco Bell has used mobile advertising increase their company awareness.This mobile ad may seem simple, but it elevates a number of new ways for a user to activate on stay on top of the offer. Also it is call to action and attractive special offer way for consumers to engage with clear reminders. Moreover, this mobile advertising campaign uses the phone's reminder to set alerts and allows for download as well as proximity alerts when a consumer gets close to a Taco Bell location.