SEO Optimizing Your Site

Find Keywords 

Firstly I think collect keywords from target customers would like to reference the website, or  product. If the keywords match it, then use it on your homepage or use it describe your product. After that, you can find your competitor to see what keywords they use it. You should know what kind of keywords that your customer search when they intend to buy the product. Also you need to use different keywords between information keywords and buying attract customer keywords as well.

Otherwise, keyword is not only important , but should extend to other platforms, these multi-channel platforms include: Facebook, Twitter, Linkedln, Email, radio, Tv ads

Answer questions 

Google's purpose is to provide their customers with relevant and useful search results. So the most important thing I think SEO is create massively useful content that solves our problem. If I found any sites solving problems that I searching I would like to get shared on social media and ranked in Google. 

Photography: Get on Flickr or Photobucket and use original images 

Videos: Make tutorials or do video posts . This builds links and traffic from Youtube and does well on mobile devices.

Podcasts: iTunes is growing fast as people get better smart phones and spend more time plugged in. 

Meta

Sometimes, meta description can discourage people to click through to your website or attract them visit your website. If you put lots of image on your website, search engine can't help you. Meta keyword are pretty much ignored by search engines , if you still use it just make sure it talks specifically to that page. Also meta description should be unique .Because  meta descriptions from page to page will not get anywhere.