ASOS User Experience

ASOS is UK's biggest online fashion and beauty retailer, it steadily increasing its market share in the international market, also it constantly improving its user experience. Let's take a look at the interface of ASOS websit.

1. Interface design

Their interface offers very clear and visible guidance which facilitate the navigation process. Global navigation, shopping bag and log-in area are clear and with good visibility.
ASOS allow users to find products easily, they use a simple primary navigation which separates the audiences in two core group which are women and men and then use a mouse rollover on the mega drop down to clearly show all the product categories. With one click from the homepage you are into the list of products.

2. Provide an effective search

ASOS offers a precisely categorized content structure for user to easily access desired information. all items can be found through sub-menu links, search box and its comprehensive search refine options. Also ASOS use a faceted search to refine products, means that user are able to browse information by choosing from pre-determined categories, rather than displaying long lists of facets.








3. Listing layout that suits your product

ASOS provide personalized information, the application constantly learns from user's behavior thorough recording and analyzing each action and preference, then deliver the relevant contents such as "we recommend" "complete the look" button.










4. Invest quality imagery

ASOS has several high quality images for every product on their website, most products have a 360 degree tour and increasingly more include a video catwalk. Because users want to see the product clearly, All uses have to rely on the product image to make online shopping, so ASOS allow users to have this great experience.




5. Shopping bag works so well
ASOS make absolutely clear to the visitor that the product has been added to their bag, and they have an intuitive link to view their bag if they wish. It is constantly accessible through the browsing journey, users can safely assume that when they decide to view their full shopping bag, and easy to check what they are choose to check out.


6. Easy to check out 

Most eCommerce website forcing shoppers to register to make a purchase. ASOS actually do force all users to register before they make a purchase, but they do it very smart, because it realists that two additional fields required between a guest checkout and a registration is the one that asks for a password and another to confirm the password. Also ASOS remove any barriers and distractions in their checkout process, their forms are seamless, free of clutter and make good use of white space to remove any complexity and possible confusion.

At the end, I think ASOS has received huge success with their website by focusing on the user and their requirements.

Alipay Vs. Paypal

A few years ago, I pay for utilities-water, electricity, and home internet bill by separate banks, handed cash to a teller. And today, I uses the Alipay app which is China's most popular online payment service on my smartphone to transfer money directly to account, and pay for utilities as well. Even I can keep savings in my Alipay Yu'ebao money market account, it can be accrues higher interest than in a traditional bank account.

 

The Alipay payment system works much like Paypal, but Alipay invades Paypal turf with offering for U.S. retailers right now. It is launching a service for U.S. retailers called ePass, Alipay has alreday been working in beta mode with retailers such as luxury deal site Gilt.com, The Gap and H&M.

                           

Otherwise, Alipay and Paypal user's experience is quite different. Paypal is best known as a payment option, a screen you may reach at the end of a transaction on a retail website, but with Alipay, customers can go directly to its app and website to make payments, check their investments, or buy movie or plane tickets. Alipay is for people who have quickly gotten used to using their mobile phone for everything.

Go back to see Paypal, Paypal is battling for a space dominated by the massive Chinese e-commerce firm Alibaba group. Paypal currently handles cross-border sales between Chinese merchants and foreign consumers, but is not in the more lucrative business of handling transactions between buyers and sellers within China. 

SEO Optimizing Your Site

Find Keywords 

Firstly I think collect keywords from target customers would like to reference the website, or  product. If the keywords match it, then use it on your homepage or use it describe your product. After that, you can find your competitor to see what keywords they use it. You should know what kind of keywords that your customer search when they intend to buy the product. Also you need to use different keywords between information keywords and buying attract customer keywords as well.

Otherwise, keyword is not only important , but should extend to other platforms, these multi-channel platforms include: Facebook, Twitter, Linkedln, Email, radio, Tv ads

Answer questions 

Google's purpose is to provide their customers with relevant and useful search results. So the most important thing I think SEO is create massively useful content that solves our problem. If I found any sites solving problems that I searching I would like to get shared on social media and ranked in Google. 

Photography: Get on Flickr or Photobucket and use original images 

Videos: Make tutorials or do video posts . This builds links and traffic from Youtube and does well on mobile devices.

Podcasts: iTunes is growing fast as people get better smart phones and spend more time plugged in. 

Meta

Sometimes, meta description can discourage people to click through to your website or attract them visit your website. If you put lots of image on your website, search engine can't help you. Meta keyword are pretty much ignored by search engines , if you still use it just make sure it talks specifically to that page. Also meta description should be unique .Because  meta descriptions from page to page will not get anywhere.