5 Important Things For Digital Strategy

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Storytelling Is Future Of Digital Marketing

According to Artical  Digiital Storytelling Strategy from Columbia Business School
"Storytelling has always been central to human experience , the way businesses need to tell stories is changing. Digital Storytelling Strategy is designed for executives of all levels who want to understand what immersive digital storytelling is and how to leverage its potential.Whether your field is brand marketing, corporate strategy, or media and entertainment, this high-level, one-day seminar will help you understand the digital media ecosystem and gain the expertise you need to communicate effectively within it."( http://www8.gsb.columbia.edu/execed/program-pages/details/831/DSS) 

Learn From News Media Challenges

McKinsey’s research shows mobile devices continue to capture a larger share of consumer time. In the US, mobile phone use grew 14 percent each year from 2008 to 2011, while the use of other major electronics platforms such as TV and personal computers has largely remained flat. Also, mobile phone use is growing, but the amount of time consumers spend just talking.

I totally agree with the social device challenge, because most of us behave like “stalkers” on social media networks, observing and obsessing over people, places, and things that are important to us. We check our social apps multiple times per day to see what our friends are eating for lunch and, more important, who our friends are hanging out with.

McKinsey’s research also shows that social networks have become important points of entry to news consumption. Likewise, consumers increasingly use social networks to stay up to date on news and general trends. They rely on them to take advantage of deals and learn about products and services.

A lot of adults use social networking sites to read news, because social media sites have become a key component of how many news organization today, and old-media like printed editions to decline. Social media sites are turning news a way of attracting more eyeballs to improve their own ad business. For example, Facebook, the world’s largest social network, is also the biggest in the U.S. when it comes to reading new. For me, I always use Facebook every date to reading news. 

In my opinion, the content should provide value to the audience like us. Many business will simply copy the information from industry competitors. I like the high-quality content that will connect with me to reading, keep paragraphs to 4-5 sentences so that the content doesn't appear overwhelming. Also post pictures that will break up the text and retain my attention.