Why People Choose Greenpeace

Greenpeace’s vision is that the researching new solutions and alternate approaches will lead to a green and peaceful future. Specifically, they want to protect the oceans, ancient forests, get rid of fossil fuels and work towards complete reliance on natural resources and their protection.

As a user, when I clicked on GREENPEACE website, their online platform gives me impression as environmental and fresh. They use green color as their frame color which makes me feel clean and easy to read their content.

Regarding the content, I would like to know more about their activates, through their content “what we do”, GREENPEACE brought out effective campaign video to commemorate the two-year anniversary of their “Save the Arctic” campaign that targeted Shell’s drilling in the Arctic.

                  

Otherwise, they did a very good job explaining how our Internet usage consumes so much energy. Out computers and mobile devices is only the tip of the iceberg. The real burden is in the massive data centers around the world that form the “guts” of the Internet. For example, I always use Amazon shopping each week, and I don't know how much energy I waste. After I enter the Greenpeace and read their article, I know I need to protect our energy by step. 

            

And then I read their update blog and feel everyone in their group has optimism for the future of the environmental movement. I would like to be a volunteer to join, because I feel crushed by the mass of society and to feel powerless and impotent to make any sort of meaningful change.I learnt a lot about Greenpeace the organization. They were political activists and largely connected with the new age movement. I greatly agree with the ideas of being independent of government and company founding, being a non-profit organization.

In conclusion, even though their website design was simple, but their content give me a good memory with user experience. Greenpeace give customer power would like join, has ability to change customer behavior and attract them do donate money to help our environment. For me, after to be a user, I would like to be a volunteer with their group to protect our environment.  

Jo Malone Brand

Jo Malone brand has engaged me with her story, as a child, Jo Malone would make her own perfumes with flowers from the garden and grated Camay soap. She worked as a florist and gave facials in her kitchen at night. It was when she met her husband Gary at the age of 19 that heir business, featuring her handmade scents and products, took off. She gave her Nutmeg and Ginger Bath Oil as a thank you to her clients and the orders began to flood in. The brand’s signature cream packaging with black edging remains iconic today.

 

Each Jo Malone fragrance is inspired by a real moment. A richly narrative experience was designed to inspire individuality and self-expression in much the same way the Jo Malone collection does with scent.

Jo Malone engaged me because Jo Malone boutiques and counters offer fragrance combining consultations to help me customize my own personalized scent through mixing or through layering the various scent products they offer.

Many women buy the same fragrance, but Jo Malone gave the customers something really special, and really memorable. Fragrances like individual scent makes customer able to be customized into their own unique scent. They did a really good job on the special gift to the woman or girls.

In my opinion, Jo Malone might fall short by their advertising; they did less advertising for their marketing. They should post more advertisement on the TV or fashion magazine to open much more marketing in the world.  

   

Jo Malone using the digital tools by emails to engage me, when I opened my emails, I can see their new product line video, also they sent the sample to my home which I can try their new fragrance or new product line.

 

I have not use blog for many years since in 2007, and  I feel so exciting  have this chance to create a new blog. I would like to share my life and interesting things by this blog.

I come from China and studied in Cal Poly Pomona University in Los Angeles. My undergraduate major is hotel managerment. I choose to change my major to marketing, because I want to learn something different, otherwise I really want to open a dessert store by myself in China.So I want to learn how to use digital market to achieve business objectives, and how to establish websites, email and anayltias, as well as emerging trends.

Just moved to Rooselvet island this week, really like this new place and enjoy every beautyful night.